eftpos campaign

STUDIO:  M&C Saatchi
DESIGNER(S):  Executive Creative Director: Ben Welsh; Creative Director (Copy): Oliver Devaris; Creative Director (Art): Graham Johnson
CLIENT:  eftpos Payments Australia Limited

Eftpos will go to air this weekend with its first ever consumer communication in a campaign created by M&C Saatchi. Taglined: “eftpos. The way Australia pays”, the campaign will launch with a 60 second and three 30 second TVCs that demonstrate Australians’ reliance on eftpos in their everyday lives and how they are ‘better off with eftpos’. The ads, which also feature the unveiling of the new eftpos logo, depict four scenarios where a consumer turns to eftpos to ‘save them’.

  • EFT-0006-1-374x260-Busker-SH-PR-LR[1].jpg
  • EFT-0003-1-355x278-Bowling-GW-PR-LR.jpg
  • EFT-0007-1-315x275-Jogger-SL-PR-LR.jpg
  • EFTPOS-taxi-03.jpg
  • EFTPOS-frypan-02.jpg

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