Fairtrade Shop

STUDIO:  UP&UP Creative
DESIGNER(S):  Creative Direction: Monique McNamara / Designer: Jenna Read
CLIENT:  Etiko

Campaign development, copy writing and design of promotional postcard and co-brand partner card.

UP&UP Creative has been a fan of Etiko’s wares and business model for Fairtrade products for a while and welcomed the opportunity to redesign the core promotional postcard for fairtradeshop.com.au – powered by Etiko.

The main aim of the card was to launch this years’ campaign ‘Buy the change’, strengthen the call to action messages, the Fairtrade philosophy and benefits for the Fairtrade products.

Working with the Etiko Army Team and helping spread the message of “looking good and help change the world – one purchase at a time.”

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