From the ground, up: Glaswegian branding built from a floorplan

Glaswegian studio Freytag Anderson, have created an angular visual identity system for Fraher architects based in London.

The studio say the “concept is based on the visual language of architecture,” with a logo that is “based on the plan view of the letter F.” Redefining the dimensions of type, “the intersecting compartments or rooms create a simple graphic device for containing text, images and texture.” A vibrant red accent colour supports the “minimal yet functional aesthetic.” The visual identity has been applied across a  suite of stationery, the client’s website, internal documents and presentation materials. The website will be launching shortly, so keep your eyes peeled for an equally modular interface.

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