This luxury bar concept, from the team behind Gaucho Restaurants, was inspired by Santiago Policastro, the most distinguished bartender in Argentine history. The bar combines old-school glamour with contemporary flourishes and is reflected in the identity Ragged Edge created.
Menus are cloth bound and showcase a range of print finishes. The logo and pattern are foiled onto super high gloss board, whilst title pages are printed on reflective silver paper, creating a pleasing contrast with the inside pages which are printed on Bible paper. Ragged Edge also created food menus, signage, patterned wallpaper and a range of digital assets.