Hofstede identity project gives infamous hotel a new start

The Water Rat is amongst South Melbourne’s oldest hotels, infamous for the 1973 murder of union secretary Pat Shannon (gunned down in the hotel’s front bar) but irrepressibly popular in the 1990s. Since the new century, however, the number of punters waned, and the hotel changed hands.

Melbourne’s Hofstede studio was invited to create a fresh identity for the venue that would form a part of the new owner’s strategy, rejuvenating the space with excellent food and a comfortably modern environment. The studio focused on creating a set of customised icons, incorporating a traditional shield motif, and stripping back to a streamlined, sophisticated colour palette that complemented Eades and Bergman’s elegant interiors. The playful icon system is flexible and expandable, implemented across numerous items including menus, uniforms, function folders and a website.

See more at http://hofstede.com.au/

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One Response

  1. Simple and effective. Nice work as usual from these guys.

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