Holt creates gentle identity for software developers Whispir

In a new project shared by Christopher Holt of Sydney’s Holt, the studio has created an airy, feather-touch identity for software developers, Whispir. The company have developed cloud-based communications software that allow business to “start conversations” across multiple platforms, increasing the internal knowledge and conveyance of real-time information within the business.

“The identity evolves from that idea of two voices, each individually represented by the letter V,” explains Christopher Holt. “When in conversation, they form the Whispir brand W“.

The monogram was carefully simplified but retaining a solidity, and gently embossed for weight and tactility. The project included a bespoke colour wheel and an onscreen colour mixing system, which would integrate layers of coloured according to the styleguide’s 16° angled lines.


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