Imaginitol

STUDIO:  The Creative Method
DESIGNER(S):  Tony Ibbotson, Mayra Monobe, Sinead McDevitt
CLIENT:  Self Promotion

The brief was to create an interesting and engaging invitation to The Creative Method Christmas party. It needed to illustrate what we do but also create a high level of interest and anticipation for the party. It needed to be humorous and memorable. It was also required to work as a new business piece outside of the Christmas invitation.

We based the idea on an imaginary pharmaceutical tablet that would solve their creative issues. Initially they were emailed a doctors prescription, followed by the package in a discrete paper bag. The invitation and the tablets were located inside. The party included staff dressed as doctors and medicinal shots administered by transvestites. The box and invitation are used as a new business teaser.

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