Joes

STUDIO:  Seesaw
DESIGNER(S):  Andrew Johnson, Anita Ryley
CLIENT:  Joes

Formerly St Kilda’s Greasy Joes, a change in ownership introduced a change in business philosophy and the need for a rebrand. The brief required a healthy repositioning of Greasy Joes, while retaining the heritage and loyal customer base of this St Kilda icon.

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