Juice Bureau – Brand Identity

STUDIO:  Aldershots Design Studio
DESIGNER(S):  1
CLIENT:  Juice Bureau

In 2014, leading Adelaide cafe / food trendsetter ARGO was looking to establish a new entrant into the cold pressed juice / nut mylk market.

We were by ARGO’s Daniel Milky to create a brand, and a range of supporting print and digital material, that would position Juice Bureau as a hero brand for its key target market: health conscious women, aged 15 to 45. The brand also needed to be strong enough to distinguish itself from the clutter of other cold pressed juice / nut mylks already in the marketplace.

Creative: Our response was to create a striking brand that was strong enough to translate across all media, from digital to labels and press ads, and that mixed in a hint of funky retro ’70s style with the minimalist labelling we chose for the bottles and store fit out.

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