Letterhead

STUDIO:  The Creative Method
DESIGNER(S):  Tony Ibbotson, Mayra Monobe
CLIENT:  Self Promotion

The brief was to follow up on the concept of The Creative Method business cards, which had an image of each staff member changing faces from babies to adults, using a lenticular printing technique. The challenge with the letterhead was to translate a similar concept in a similar style that was not as personal, yet reflecting the same idea of changing faces to illustrate idea generation, possibilities and fun. The back of the letterhead literally shows personnality by having parts of faces of different staff members of The Creative Method.

The paper can be folded to create different faces with the help of fine perforations. Either amused or happy faces are created every time, illustrating that we always keep our clients happy with a great range of different possibilities. The letterhead always folds down to DL size and can also be cut to make ‘with compliments’ slips. It perfectly shows our work and play attitude and it’s a great talking point.

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