Modinetti brand identity

STUDIO:  Sono Advertising
DESIGNER(S):  Alex Maurici
CLIENT:  Modinetti Espresso Bar

Italian motorcycle fan’s ears may have pricked up with the launch of Modinetti in Torrensville’s cafe precinct. The cafe features vintage vespa’s, antique venetian bikes and fixers coupled with Casalinga Italian cuisine and espressos.

The brand identity included naming, logo development and design, shop fitout and advertising. The Modinetti name was developed to reflect the owners Italian heritage and incorporates a play on words combining the owner’s name (Dom), “Modin” to showcase the ‘Modern’ take on Classic Casalinga Cuisine and ‘etti’ which implies ‘small’ in Italian to reflect the cafe’s cosy atmosphere.

Sono Advertising’s objective was to create a custom logo that combined the Café Racer era with a touch of mechanical and a slight Italian feel. The logo was originally hand-lettered in tight pencil before being vectorised and carefully engineered to perform in a variety of digital and print environments including stationery, direct mail, menu systems, 3D wall lettering, eye candy bollards and signage, and, website and social media.

  • web-splash
  • logo-and-bcards
  • signage
  • menu

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