MTV Summer Ident

STUDIO:  Mirari & Co.
DESIGNER(S):  Creative Director: Jimmy Yuan (Mirari & Co) / Producer: Michelle Xie (Mirari & Co.) / VFX: Ray Kristianto (Mirari & Co.) / Creative Director: Sven Müller / Sound: Thom Kellar & Damien Lane (Beautiful Noise)
CLIENT:  MTV Australia

MTV Australia approached Mirari & Co. to produce a TV spot to promote their channel during summer 2013.

In the brief, Mirari & Co. were required to design an ident to fit the theme of ‘MELT’. The designers introduced the idea that the heat of summer melts down an amusement park museum, and reveals the sunshine on a bright summer-soaked beach.

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