Next Wave Festival 2012 identity

CLIENT:  Next Wave Festival

Next Wave is a biennial festival and artist development organisation, presenting genre-busting new work by the next wave of Australian artists. The next festival runs from 19 – 27 May 2012.

The design and branding was created by KIN, a collective of like-minded designers collaborating across multiple disciplines. According to Nicole Smith, Next Wave’s marketing and development manager, “The original brief was to create a visual response to our twin concepts ‘urgency and generosity’. We also wanted a Festival brand that could be flexible and adaptive to its context rather remaining static in a fixed logo or statement.

Inspired by Xerox-style print distortion, KIN’s approach was to create a sequence of skewed images, bold typefaces and textures to resemble than something made quickly and by hand. The result was a family of glitched logos and soft colour washes contrasted with protest-like typography as a vehicle for our series of poetic festival statements.”

Creating a festival magazine rather than a guide is something pretty different for a festival to do, and it’s a specific strategy for how Next Wave engages with its audiences. “The magazine has artists explain why they make art, how they’re coming to understand generosity, why what they have been making feels urgent,” explains artistic director Emily Sexton.

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3 Responses

  1. Matt

    I guess it’s on trend…

    London Design Festival 2011 identity:

    • Hardly say it’s *that* similar to the London Design Festival identity. It’s distorted type, but it’s distorted in a completely different way with completely different applications.

      Wouldn’t say it’s not trendy (scanner distortion), but I think they did a good job!

  2. GH

    Unfortunately the book bind is too stiff for the paper gsm…and the layout is right up to the spine…results in not being able to read the content – A big no no if you ask me. Also think the ‘print distortion’ look is entirely un-original and the background colours behind the black text are just a tad too dense (overloaded CMY). Also I realise a small font is ‘trendy’ but what about people who find it hard to read? i.e. the elderly and those with glasses. Tis a bit sad when aesthetics come before function. Rad idea though, to have a book to keep, I’m certainly looking forward to the festival :)

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