To launch the new ‘Oi’ bike bell from Knog, we created a beat using only two Oi’s, Knog locks, lights and a bike wheel. Ellen Porteus (Jacky Winter Group) then illustrated the world of chaos that happens once the bell is rung. This music video is the result.

To view a little bit about the process behind the design and music production, we also produced a short behind the scenes video.