Pandora’s Amphora Wine Packaging

STUDIO:  Freelance (Jeremy DV Boyd)
DESIGNER(S):  Jeremy DV Boyd
CLIENT:  Ducks In A Row Winemakers

Hand-picked Vermentino, Fiano Moscato, Giallo. Naturally fermented in a single amphora.

According to Greek mythology, Pandora was the first woman created – a gift to the first man. The legend of ‘Pandora’s Box’ is widely known, though maybe not so widely know is that the ‘box’ was actually a wine amphora. When Pandora opened the amphora, gifted to her by Zeus, all the evils of the world escaped. All that remained inside was, Hope.

The brand mark for Pandora’s Amphora consists of a monogram which combines the overlapping letters P and A in the form of a jug-like vessel. The monogram is accompanied by hand-crafted typography and a digitally painted floral frescol, the forms of all inspired by various elements found on the ancient hand painted clay amphora used to ferment the wine.

The bottle is sealed with double-dipped custom-coloured wax, holding in place a printed satin ribbon which acts as an opening device. The ribbon is exposed at one end, the wax concealing all but the start of a printed sentence, enticing the viewer to tear open to read on and discover more of the legend contained within.

Photography © asbCreative

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