Patricia identity

STUDIO:  Beyond the Pixels
CLIENT:  Patricia Cafe

Patricia is a standing room only cafe in the financial district of Melbourne, run by seasoned baristas Bowen and Pip.

Beyond the Pixels’ workshop revealed a need to avoid an accepted, and overtly complex, coffee list offering – Patricia would be serving it straight – black, white or filtered. The cookie-cut Melbourne coffee shop would be scraped for an ethos driven by simplicity and attention to detail. Working closely with Foolscap the studio developed the direction of the space and approached the brand with reflection to functional elegance. Collaboratively the studio illuminated Patricia with a hovering bespoke neon light to add a touch of extravagance to its classic character.

Interior design: Foolscap Studio
Printing and signage: The Hungry Workshop & Q-Signs

  • PAT_1_web
  • PAT_4_web
  • PAT_5_web
  • PAT_7_web
  • PAT_13_web
  • PAT_16_web

Leave a Reply

Your email address will not be published. Required fields are marked *