Picon & Co

DESIGNER(S):  Paola Diaz Janna
CLIENT:  Picon & Co

Picón & Co’s mission is to bring art and people together by assisting cultural organizations and art institutions in generating awareness. We designed a logotype that brings together the elements in the name and their mission. The letter “o” is united with the accent mark creating a distinctive mark.
Our proposal offers a brand system that is modern, bold, unique, and adaptable to the different applications that were conceptualized for the brand. The identity is based on a minimalist look in black and white, allowing the color palette to be changed depending on the featured artist or event.

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