Realise Your Dream 2012 campaign

STUDIO:  Boccalatte
DESIGNER(S):  Creative director: Suzanne Boccalatte, Illustrators: Elin Andersson & Georgia Perry, Boccalatte, Animator: Sebastian Danta
CLIENT:  British Council, Australia

Boccalatte has once again been appointed by the British Council to create a campaign promoting the Realise Your Dream awards.

Using the program’s 10th anniversary theme of ’2012: Ten Years of Talent’ as inspiration for, Boccalatte produced and directed an idiosyncratic animated TVC, based around the number 10.

The TVC utilises ten animated characters, including Brit-culture icons Vivienne Westwood, Noel Fielding, Stephen Fry and Damien Hirst’s cow, to give an audience of emerging creative practitioners ten reasons they should enter the awards, to win $10,000, in the program’s 10th anniversary year. The TVC, illustrated by Boccalatte in-house, uses a bright, block-colour palette inspired by Dr. Seuss, as a key device in the execution.

The agency developed an animated execution, for its pass-on appeal as a viral video. The film will spearhead a social media campaign aimed at emerging leaders working in the creative industries. The social media and viral campaign is rolling out across Facebook, Twitter, YouTube and Vimeo, and the TVC will be broadcast on the BBC Knowledge channel in Australia and the UK. The agency have also developed postcards, and radio scripts for triple j.

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