Studio Aves identity design by Build

London-based studio Build has created an identity for typographic design studio, Studio Aves.

Aves, from the latin word meaning bird, provided the focus for the project. Build’s Michael Place explains that they “designed a colour-based identity around the markings of British birds.”

“The studio is from the UK and there are some beautiful birds out there. We also thought that not designing a typographic response would be unexpected, and Emma (the client) really liked the idea. She felt that it would be really hard to use one of her own fonts, and possibly too obvious to do so. We also felt that the identity is very flexible, striking, and it can be built on by adding different birds as the identity expands.”

Featuring a palette inspired by the Great Spotted Woodpecker, Blue Tit, Goldfinch, Magpie, Dunnock, Wood Warbler, Wheatear, Kingfisher and a Robin, part of the process behind production was to “cut down costs on a relatively low print run, so items such as the business cards, compliment card and DL envelope were digitally printed on different colour Colorplan stock,” Michael recalls. ”This resulted in the look and feel of a hi-spec print at a lower production cost to the client.”

A simple and cost effective alternative, Michael explains “this method is possible due to it taking advantage of ‘digital white’ ink. This is layed down first then the colours printed over the top giving a sort of look halfway between screen printing and litho.”

http://wearebuild.com/

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  • build, identity design

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