Ethel Vaughn lookbook by Melbourne’s Studio Duo Duo

Ethel Vaughn Lookbook from Nicholas Hawker at Studio Duo Duo

The folks at Ethel Vaughn came to us to design their look book with one condition: to use the elements of the yardage we had previously produced for their SS14 collection, COMME CORRECT.

To help bring the yardage pattern to life, we designed a look book built upon layers. The A4 sized piece, to be used in-store and at tradeshows, folded out to reveal a single page poster. This could be viewed as a hangable POS or as a handheld look book.

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