Studio-initiated project for Nada

When the client projects you dream of aren’t coming through the studio door, you just do it anyway: Leeds-based designers Eve Warren and Thomas Squire have teamed up  on a self-initiated identity, branding and packaging project for Nada.

The comprehensive rebranding has gained some attention online for a food brand that unfortunately cannot be bought. The designers were thorough in their strategy and mission for the brand, however, as outlined on their Behance page:

“The Nada brand is adaptive and flexible, built upon a bespoke typeface which instills and encompasses the brand aesthetic and manifesto. The typography consists of 8 individual typefaces which when used dynamically build an adaptive brand identity. The logo mark has a static variant, this acts as the primary logo mark.”

The packaging features distinct patterns developed to reflect the variety of pasta forms and flavours within the Nada product range. The patterns use both the colour palette and the typefaces as an abstract foundation for the artwork. For the top of the packaging, a dose of minimalism and luxury, in the form of carefully crafted white space and sparse gold foiling.

“The manifesto concentrates on several core values and principles, one of which is how food is at the heart of the product,” the duo explain. “Through the use of strong visuals and art direction, we organised a photo-shoot to put our concept in context. The images show food in its rawest form, which relates back to Nada’s core value of honest food. We aimed to produce a highly stylised set of images through sculpting fruit and vegetables.”

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