Styling The Doggy

Dog-grooming range Wildwash has launched its first advertising campaign with a twist on the usual formula, giving pet-lovers a chance to coo over their own species.

Created by BETC London, the campaign features three men who have been styled as dogs, groomed into the classic top ponytail of the shitzu, the perm of the poodle and the adorable chaos of the old english sheepdog, then photographed by fashion and celebrity photographer Simon Harris. The underlying message is the Wildwash products are as good for human use as they are for your pets. The styling, however, is not as directly transferable.


  • wildwash_1_shitzu
  • wildwash_2_sheepdog
  • wildwash_3_poodle

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