Sydney Film Festival

STUDIO:  Boccalatte
DESIGNER(S):  Creative director: Suzanne Boccalatte; Designers: Martin Ford, Louise Helliwell, Alex De Bonis, Pat Armstrong.
CLIENT:  Sydney Film Festival

Boccalatte’s campaign for the Sydney Film festival uses life-sized characters played by actors clad in stylised costumes, each representing one of the ingredients in a good film festival.

“We started by thinking about the number of films and the diverse range of stories that are told throughout the film festival. Films move, inspire, horrify, sadden, shock, amuse, delight, madden and thrill us. We can all relate, in some way, to the stories, aspirations, emotions and events that occur in film. This inspired us to consider the details and narratives that happen within different films. By using film narratives to describe the festival to the audiences, we directly target their interests, personality or preferences, giving us the opportunity to talk directly to many different audiences in a variety of ways,” said Suzanne Boccalatte.

The campaign includes print, outdoor and online advertisements, using stills captured by photographer Helen White. The motion component includes a TVC and cinema commercial. Boccalatte’s work also includes the design of the festival program, all marketing collateral as well as magazine, newspaper, outdoor and online advertisements.

  • SFF2011 Outdoor City Flag
  • SFF2011 Outdoor JCDecaux1
  • SFF2011 Outdoor JCDecaux2
  • SFF2011 Outdoor JCDecaux3
  • SFF2011 Taxi Back

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