The Apollo Restaurant

STUDIO:  Ascender Design
DESIGNER(S):  Victoria Rushton
CLIENT:  The Apollo Restaurant

Sydney’s new Potts Point restaurant is Australian Greek and its name reflects a subtler, sophisticated approach.

Ascender worked in collaboration with a team of visionaries to bring the creative vision of the restaurant to life, including Jonathan Barthelmess (Manly Pavilion), in partnership with Longrain’s Sam Christie and architect George Livissianis.

Ascender’s creative challenge was to align classic beauty and rustic charm with an urban edge. A solution was the use of modernist typography with a 1930’s echo – playing off the architecture of the building. The team tested the use of bold fluorescent ink as a branding colour, printing silk screen on simple box board.

The menu needed to be both durable and updateable; the solution was to brand a robust, heavy backing board combined with in-house printed sheets – updated daily and fastened with an industrial stationery clip.

Click on the below images to view at the correct resolution.

  • graphic_design_branding_ascender_The_Apollo_AR1342_01.jpg
  • graphic_design_branding_ascender_The_Apollo_AR1342_02.jpg
  • graphic_design_branding_ascender_The_Apollo_AR1342_03.jpg
  • graphic_design_branding_ascender_The_Apollo_AR1342_04.jpg

Leave a Reply

Your email address will not be published. Required fields are marked *