The Farm Shed identity

STUDIO:  Sage
DESIGNER(S):  Damian Hamilton, Emily Schultz, Jason Koen
CLIENT:  The Farm Shed Museum & Tourism Centre

The Farm Shed Museum & Tourism Centre is located on the Copper Coast, South Australia; a region with a rich copper mining and agricultural heritage. Sage were appointed to develop an identity to engage a wider audience and entice visitors to the region to explore the complex.

A tour of the museum is like stepping back in time; highlights including a mine manager’s cottage from the 1860’s, a 1950’s school room and an impressive collection of vintage farming machinery. Sage’s branding solution reflects this history with nostalgic black and white photographs. These are complemented by a logo and custom designed typeface inspired by the unique characters visitors will discover on their journey throughout the museum and region.

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