The Vic

STUDIO:  Seesaw
DESIGNER(S):  Anita Ryley, Matthew McKenzie & Andrew Johnson
CLIENT:  The Vic

The Vic is your local Abbottsford drinking institution. A project fuelled with much love, The Vic recently went through a branding and interior facelift. With a love of found curiosities, vintage typography and local icons, The Vic wanted a effortless yet quirky brand that could adapt and change to suit their eclectic clientele.

Work produced included art direction, signage, interior graphics, identity systems, web design and development, emarketing, wine label design, stationery and event branding.

Photography: Ben Capp

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