The Werklig solution: Kyrö Distillery Company

The Helsinki-based design agency Werklig categorise their finished projects in ‘solutions’, viewable on their site through a ‘next solution’ navigation system, regardless of mode, discipline or client. This purified, refined approach is befitting to their newest finished project — the identity, branding and packaging for the Kyrö Distillery Company — a brand new Finnish rye whisky distillery.

While the first batch of whisky won’t be available until 2017, there are initial products, like Juuri (to be used in cocktails), which are in production and will be batched as the production evolves. For this reason, the agency explain, the identity needed to stand the test of time.

“It had to be clean, fresh and easy to use still after a couple of years when the first whiskys are matured,” writes Werklig. “The solution was to make all visual elements simple but filled with (hidden) stories.”

These ‘solutions’ took the form of a custom typeface Napue Sans, based on an old Napue battle memorial monument engraving, which sits right next to the distillery building. The palette was kept clean, using only black and white with silver and golden accents — silver for clear unaged spirits, and gold for matured ones.

The agency also developed a seal, which they explain, came from the requirement that the company obtain a seal of approval for official documents. “We created, well, a seal of approval, to the letter,” the agency writes. “The seal is based on the Isokyrö town coat of arms, that has a bear in it hugging a tree. The seal is of a faux-style, not actually old, but it seems old. This is mainly because all the letters used in seal have been meticulously redrawn from Isokyrö medieval church wall paintings.”

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