Urban Attitude rebrand

STUDIO:  Fabio Ongarato Design
CLIENT:  Urban Attitude

Urban Attitude is a novelty gift store with a long-standing cult following in Melbourne. With new owners and an intention for retail expansion nationally, Fabio Ongarato Design were commissioned to undertake an extensive rebrand and retail strategy to create a differentiated and memorable retail experience for the future. Collaborating with HASSELL, the new flagship store opened in Brunswick Street, Fitzroy earlier in 2011 with the St Kilda and South Yarra stores to follow soon. Fabio Ongarato Design also developed a suite of collateral and signage, which included lenticular cards, optical patterns, online games, streetscape flags and illuminated signage.

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10 Responses

  1. KB

    Oh dear… looks like Native have taken some pretty major influence from this one on their re-brand of AIF http://www.blog.thisisnative.com/?p=554 :/ Seriously poor form on Native’s behalf.

    How long has this work from Fabio been around for now?

  2. Andy Hoyne’s logo was the original and the best!

  3. KB + David: The rebrand was initially rolled out in March 2011 in the Fitzroy store.

  4. David

    Ouch! Does Australian Infront know about this?

  5. Indeed, poor form from This is Native. A missed opportunity to create something new.

  6. Spirograph

    Fabulous! So fresh, just what melbourne retail needs..

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