Waste Watchers

STUDIO:  Ecocreative
CLIENT:  University of Adelaide

Under its Ecoversity sustainability program, the University of Adelaide commissioned Ecocreative to create a way to engage students and staff in recycling. Colourful signage bin wraps of recycling and landfill ‘monsters’ were designed to indicate to a diverse audience what’s suitable for recycling.

An intensive ‘Waste Watchers’ campaign was also initiated to decrease waste to landfill and increase ‘uncontaminated’ recycling. Ecocreative’s bin wrap designs interpreted empty square bin-top holes as the open mouths of hungry limbo-dancing, waste-and-recycling-munching monsters. The yellow recycling angel and a red waste demon (cross-culturally recognisable symbols) were given X-ray stomachs to show what ‘food’ they liked and voice bubbles featuring icons identifying items suitable for recycling.

As part of the project’s second phase, Ecocreative mapped out the Uni’s large Learning Hub facility and observed student and staff movements, identifying that not only did the students need to be reminded of a duty of care at the time of disposal, but that the process starts much earlier — with an informed decision at the point of purchase (aided by stickers on products and counter-top advertising).

Other elements of the campaign included: waste watchers monster menu brochures (doubling as mini posters), large dual-purpose campaign stickers, and DIY cutout templates for temporary cardboard signage.

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