Weight Watchers Online

STUDIO:  Cutting Edge
DESIGNER(S):  Scott Geersen
CLIENT:  Weight Watchers

Taking plates shot entirely on green screen, and then edited in-house with Joe Morris, Cutting Edge created a variety of pop-up style paper environments to illustrate the ease and accessibility of Weight Watchers Online. A park, bathroom, cafe, supermarket and kitchen were animated in After Effects by Scott Geersen and Chris Gaughran, collaborating with BMF and director Diana Leach of Streetlife Films.

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