Looking through a new lens to RePicture the world

Published:  September 3, 2014

We’re surrounded by imagery that influences how we see the world. So it makes sense that if we all choose better imagery — imagery that challenges old stereotypes and kicks clichés to the curb — we can make that worldview a whole lot better. It’s time to repicture the world, in all its variety and beauty. iStock have initiated #RePicture, in an effort to redefine what we visually associate with ubiquitous terms like age, wealth and beauty.

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Age: Usually spotting grey-haired men and women giggling by a bowls green or smiling humbly with a mug of tea, patted affectionately by their youthful offspring or contemplating life against a sunset backdrop — we now capture those who grow with grace, vivacity and an insatiable desire to live beyond the bounds of their age. Screen Shot 2014-09-02 at 4.20.38 pm

Balance: Often visualised as a physical measurement, balance enlists so much more than simply weighing two opponents. Encompassing spiritual, emotional and conceptual balance, tranquility and understanding seem to override usual notions of equilibrium.Screen Shot 2014-09-02 at 4.21.49 pm

Beauty: Well-lit models with sleek hair and lush clothing spring to mind when beauty is mentioned as a visual theme. Instead of finding beauty in glamour and luxury, the often unnoticed qualities of everyday objects are increasingly used as depictions of what is beautiful.Screen Shot 2014-09-02 at 4.22.39 pm

Community: Usually capturing a group of people who are huddled and smiling, community has come to mean a union in a much more diverse sense. Even virtual, communities can exist online, through fiction or simply by implicit association.Screen Shot 2014-09-02 at 4.23.29 pm

Expertise: Dressed to impress in a fine suit, with biros aplenty and a lengthy mathematical equation scrawled on a blackboard, experts are often seen as academic or corporate men. Challenging this expectation, we can appreciate expertise across all stages of life and working fields. Screen Shot 2014-09-02 at 4.24.32 pm

Family: All too often we see a combination of fathers, mothers, sisters, brothers, sons and daughters, with little more connecting them than proximity. Less literal visualisations of family are now preferred, along with groups that can be considered an alternative family unit.Screen Shot 2014-09-02 at 4.25.18 pm

Father: Lifting toddlers above their heads and manically cheering at the sideline, fathers are usually shown as boisterous, competitive and chauvinistic, yet caring. As parenting roles evolve, we now see a diversity of father figures from the slobbish to the sophisticated.   Screen Shot 2014-09-02 at 4.26.00 pm

Femininity: Again, often literal, female qualities are portrayed simply by capturing females. Varying in age, race and profession, females can be seen as united and empowered by their gender rather than segregated or reduced to a minority.Screen Shot 2014-09-02 at 4.26.56 pm

Hero: Expecting something that would appear on a box for an action figure, the hero is usually a champion of bravery in conventional terms. Other forms of struggle are now seen as requiring equal amounts of bravery.Screen Shot 2014-09-02 at 4.27.38 pm

Innovation: Once depicted as a servant to a humming machine, humans are once again seen as the minds behind their innovative creations. No longer are we bound by the capabilities of hardware, instead we are freed by the possibilities of invention.Screen Shot 2014-09-02 at 4.28.30 pm

Leadership: Usually with a focus on corporate groups, leaders are seen to be capable of commanding a team and forging a path to success. We can now see alternate images of leadership, in nature, society and the family group.Screen Shot 2014-09-02 at 4.30.50 pm

Love: A warm embrace usually signifies deep affection or intimacy, yet as we near the digital age, relationships take a turn in another direction as we discover new ways to connect and share our lives with significant others.Screen Shot 2014-09-02 at 4.31.27 pm

Masculinity: Often seen as enduring, physical beings, it’s refreshing to see a different approach to capturing what is deemed masculine. Usually tattered, dark and aggressive, we can now see images of men looking more glamorous, refined and made-up. Screen Shot 2014-09-02 at 4.32.05 pm

Mother: A bond that has been explored through the ages, a mother and her children are seen as the ultimate symbol of devotion. Working families continue to adapt to the demands of leading a career which means motherhood is regularly handled alongside work. Screen Shot 2014-09-02 at 4.32.50 pm

Success: More often than not, we see success as cheering crowds, clients smiling in a boardroom and athletes breathing a sigh of relief. Success is a much more far-reaching term that can compliment multiple forms of success, not only in business or sport.Screen Shot 2014-09-02 at 4.33.34 pm

Team: Joined by the power of teamwork, a solid group is the foundation of all projects with potential. As social interconnectivity enters the digital space, a team can be formed across the globe with the touch of a button, regardless of time, location or language. Screen Shot 2014-09-02 at 4.34.40 pm

Wealth: Once viewed as a monetary quality, where wealth equaled financial gain, expensive belongings and significant ownership, we can now see the term as indicating another kind of wealth where family, security and happiness, are seen as the most desirable assets to attain.


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