100 Squared

Published:  October 27, 2010
100 Squared

Converting 100 squares of blank space into a theatrical retail concept, ’100 squared’ will be taking place at Westfield Shopping Centre, Sydney, creating an opportunity for the city’s underground talent to showcase their inspiring and interesting work.

100 Squared will be launching with a fashion ‘incubator’ concept featuring 12 fashion designers from the new generation of fashion. These fashion designers have been sourced from markets, garages and runways and will be provided with an opportunity to showcase their brand and product to a large retail market. A selection of the launch designers include Miss Unkon, King of Nothing, Recreational, Muchacho, Victorious, Cirkel, Coco Liberace, Love & Luck and Mok Theorem.

For selected periods of the year 100 Squared will be executing a selection of installations that will showcase a variety of creative mediums such as art, film, technology and music from Australia and around the world.

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