Gamification masterclass

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Published:  February 14, 2011
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Gamification masterclass

Calling all digital leaders to gather at this half day masterclass and learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game.

This masterclass will showcase the most cutting edge models that will help you take your specific business requirements and turn them into actionable gamification strategies.

Key takeaways:

  • How to use game mechanics effectively to engage your audience, create stickiness and virality
  • Identify a core engagement loop for your product or service
  • How to design a gamification architecture and convey it internally in your organisation
  • How to decide which game mechanics to use for your product/site
  • Illustrative case studies of gamification done well and poorly
  • Understanding point systems and how to use them to your advantage
  • How to apply game thinking to problem analysis and problem solving, and
  • How to choose the right technology and services to gamify.

Sydney
Tuesday 17 May 2011

Melbourne
Thursday 19 May 2011

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