Foodstagramming is the art of photographing food before sharing on Instagram. And it is quite a serious art, these days. There’s a plethora of such accounts on Instagram but one stood out for me.
@chockywoky tells the visual story of Charlie’s la dolce vita (sweet life) which oozes with sophistication and simplicity. This Instagram account is reflective of a well thought out design, perfectly composed with montonal shades and scattered splatters of colour. It’s hard to imagine the owner is just 14-years-old.
The other day I found myself out for brunch at your typical café. It was mid-morning on a Sunday and I was starving. I was about to tuck into my swish blueberry and ricotta hotcakes with a drizzle of organic maple syrup before my friend reached out and slapped my hand away. “Wait, wait” she said. I took one glance as she pulled out her smartphone before she proceeded to say, “I need to get a photo”.
Jump back ten or even five years ago and this would have seemed a little ridiculous. Now it is commonplace to snap before eating. One Instagram account, in my opinion, that has truly mastered this art hails from fourteen year-old Charlie K, or better known as @chockywoky. With over 5,000 followers her account is chock-a-block with breakfast inspiration and design jealousy.
Unlike most fourteen year-olds, Charlie spends her days baking, crafting, writing, photographing and sharing. “It’s about transforming the mundane of everyday into spellbinding beauty of la dolce vita.”
@chockywoky tells the visual story of Charlie’s sweet life which oozes with sophistication and simplicity. Her Instagram account is reflective of a well thought out design, perfectly composed with monotonal shades and scattered splatters of colour.
A cardinal rule of a pro foodstagrammer is the use of natural light with a solid background colour. In most cases, Charlie uses white as her background colour allowing the food to be the hero of the photo.
There’s also logic to her design. She adapts her camera angle to the subject often using an aerial shot showing off all of the delicate features and beautifully arranged food. Like these amazing pancakes. And fruit. Charlie also places emphasis on composition. It’s an organised chaos of kitchen utensils and ingredients that create eye catching designs.
I just can’t help but click the tiny heart icon each time I see another jaw dropping, mouthwatering post from the inspiring @chockywoky.