Pentagram’s Draper Bench unveiled in NYC

Published:  March 25, 2015

Ahead of the final series of AMC’s Mad Men, which goes to air this Sunday, Pentagram‘s Lorenzo Apicella, Michael Bierut and Emily Oberman have designed a 12-foot long metal bench featuring Don Draper’s now iconic lounging silhouette from the show’s opening credits: his arm draped across the top, cigarette between his fingers.


The sleek black design, comprised only of two pieces, features three white-painted graphic highlights: Draper’s collar, his cuff, and of course his cigarette, nodding to the show’s “cool, consummate sense of style” in the Golden Age of advertising in 1960s NYC. Pentagram says, “The show has been credited with renewing interest in mid-century modern design. Rather than recreate the look of the period, [the] design for the bench echoes it in clean, smooth lines.”



Pentagram admits to their Mad Men fandom, and way back during the early seasons of the show Michael Bierut wrote a piece for Design Observer in which he applauds how the show “absolutely nails…the art behind the art of the pitch.”

Pentagram's Michael Bierut, Emily Oberman, Lorenzo Apicella and Julia Lindpainter.

Pentagram’s Michael Bierut, Emily Oberman, Lorenzo Apicella and Julia Lindpainter.

The bench has been installed outside the Time & Life Building on Avenue of the Americas in New York, where the Sterling Cooper Draper Pryce agency is fictionally located.

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