Online shopping has gotten a tad more interesting. Print All Over Me (POAM) may seem like yet another online fashion store upon first glance, but it’s more like a creative community that promotes collaboration and helps transform an idea or a design into real objects. Plus, designers make an extra buck or two.
Based in New York, the mechanics of POAM are simple. Every three months, a series of silhouettes like t-shirts, backpacks and dresses is released. Designers can then upload their own artworks onto each silhouette, offer that design for sale and receive at least 20% of the sale.
Each piece is custom-made and one-of-a-kind and designed by the site’s collaborators – artists and designers from all over the world, such as Ben Sanders, Witches of Bushwick, The Design Kids and very recently Australian born, NYC-based designer and art director Wade Jeffree.
We had a quick chat with Jeffree a few months back on his other collaboration with photographer Scottie Cameron, A Common Equation.
Now Jeffree is back with more ideas for collaboration and with POAM these ideas stem from the mundane.
“The patterns take their inspiration directly from the textures and mark-making of the everyday: the scuffs, the stains, the scratches and writings that we routinely walk past and forget.
“All of these textures have been gathered and re-purposed during explorations through the streets of NYC,” said Jeffree.