State of the Obvious

Published:  May 13, 2011
State of the Obvious

There’s nothing wrong with being obvious, especially if you’re Mash Creative. ‘This is my marker pen’ ‘This is my 1GB USB Stick’ are just a few of the simple, yet original products created by London’s Mash Creative for its S/O/T/O (State of the Obvious) range.

The team developed the products in response to, “a niche in the market for a collection of products which turns conventional branding on its head.” The range caught the eye of London’s Design Museum and now Mash has developed an exclusive range, especially for the Museum. Take your pick from pens, USB sticks, iPhone cases and key rings. Available online here.

All images copyright S/O/T/O.

One Response

  1. Great thought to a product range which certainly ‘turns conventional branding on its head’.

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